The company is offering a free iPhone application that will let owners of the Apple mobile and the iPod touch "try on the timepieces virtually" by holding their device up to their wrists.

 This comedy feature aside, the app will also provide info on the Victorinox's watch range, the history of the company, GPS-linked directions to stockists and a newsletter.

 The "3D Timepiece" function will allow you to visualise the Chrono Classic XLS Multi-Task from every angle as well as interactively test the functions.

 Victorinox Chrono Classic watches available now from the Watch And Jewellery Shop.