People sometimes ask me how I choose a new brand to put on the site. Some things are obvious such as a watch having a decent quality movement and a well built case. You come to expect a certain minimum standard in a watch these days as you would in a car. But in terms of styling, I look for the quirky or the individual, subtle points of styling that show attention to detail. For those reasons, I decided to stock Ted Baker watches. Rose gold buttons, straps that are patterned on the inside, purple hands, unusual case shapes, patterned dials; many are the ways that these waches have been made to stand out from the crowd.

 Ted Baker watches available now from the Watch And Jewellery Shop.